To be effective, advertising must communicate a concise, unified message consistently across all mediums. Our message is simple – that the oil and natural gas industry drives our state economy and empowers our nation. 

As Kansans learn what the industry provides – funding for schools and roads, jobs for Kansans, and energy for our nation – it evokes pride in Kansas and in the oil and natural gas industry. 

We have developed an advertising campaign that delivers this message powerfully and consistently.